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Thanks for stopping by - We hope that our PR tips will help you with your PR and gain you and your business the attention it deserves!

Some PR Tips:

What Does The Media Want?

Well what they don’t want is a blatant advert!

They want to know about you – the person behind the company. Your story. We all have a story behind what we are doing. It could be something you are passionate about, your hobby turned business, you saw a niche or opening and decided to fill the gap, maybe you were frustrated that the solution you needed wasn’t available and decided to take action to make it available. Have a think and write down your story. I bet there are lots of PR angles you can make use of.

What’s The Difference?

If you advertise you pay for the privilege of being in the publication. With editorial you work hard to earn the space. With advertising you can say what you want when you want – you have the control (to a certain point!) With editorial you do not have the control – the editor can say what they want when they want.

I have read that editorial is around 5 times more powerful than an advert. Think about it – If someone says to you that’s a great restaurant, the food is amazing, the service is wonderful and I can’t wait to go back, what do you think? Book me a table?! If the same restaurant says all those things about itself – hmmmm not the same impact is it? There is more competition for editorial space and no guarantee – and if you don’t do any PR you are not going to get any PR!

Until next time - Have an outstanding day!

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